Websites have evolved into much more than just a collection of text and data on a page. Users increasingly want your website to engage them, present high-quality content and provide a simple, pleasant user experience.
The look and feel of your site, as well as the positioning of your CTAs, can all have an impact on how long visitors stay on your page. Fortunately, making your website more user-friendly is simple.
These five recommendations can help you make your website more user-friendly right away, allowing you to attract more visitors and convert your website into a sales machine.
ELEMENTS TO CONSIDER WHEN DEVELOPING A USER-FRIENDLY WEBSITE
1. Visually appealing designs
Choose a website layout that will look familiar to your target users in order to have an appealing layout. A two- or three-column layout, for example, is extremely prevalent. Each page’s overall presentation looks more consistent and professional with a column on one side, either on the left or right.
A user-friendly website must also have a pleasant user interface. Additionally, make sure that your color scheme reflects your business brand while also ensuring that the backdrop color you chose is in harmony with your font type. That’s why most web development services focus on colors and visual appeal.
2. Put your logo in the top left corner
Your logo must be prominently displayed on your website! According to research, the upper left is the optimal spot for your logo because it is where people’s eyes initially land. If your logo isn’t prominently displayed on your website, you’re not only missing out on a great branding opportunity, but you could also be confusing visitors who think they’ve landed on the wrong website.
3. Fast loading time
Visitors are impatient, and they will not wait for a site that is slow. You might be surprised to learn that in Pakistan, 6 percent of households with internet access still use dial-up. As a result, it’s critical to test the time it takes for your website to load using emulators set to 30K internet connections. And a website development company can help you in this regard.
4. Pay attention to CTAs
Do you have powerful calls to action (CTAs) on your sites that are placed in logical places? Visitors who decide to buy something or sign up for your newsletter want to know how to proceed. Use a powerful CTA that’s easy to find to make this straightforward.
5. Accept online orders
Online shopping has become a way of life for many people. People dislike being restricted by store hours or location, and they dislike having to go somewhere or phone someone to place a purchase. Allow users to place orders straight on your website. This lets your customers conduct business whenever and wherever they choose. It also broadens your list of possible clients to include those who use the Internet.
So, the aforementioned elements are very important when it comes to WordPress development. All of the recommendations in this blog will assist your company’s website in becoming more user-friendly. As a result, the number of visitors to your website and the conversion rate of your goals are more likely to rise.